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Analytics
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Track each campaign and tactic against its objective
Once a campaign is live, you want to know how many of the users it reached went on to complete its Key Moment.
Every campaign and tactic has a Dashboard tab that shows you that. The top row runs from reach to objective: a reach-to-objective funnel, completions, drop-off and conversion rate, all counting only users who saw your content. Below that you get the objective's trend against its target, exposed versus unexposed users over time, and, on a campaign, objective completion split by tactic.
To have a card's numbers explained, open its ⋮ menu and click
Explain this chart
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