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Goals help measure how your Appcues experiences are influencing user behavior.

They connect the dots between a user seeing a message and doing something because of it. Instead of just tracking who finished a Flow, Goals show who took the next step that matters.

Goals now give you more ways to see what’s working with:

To create a new Goal:

After that, add your Goal to a Flow to automatically track how many users who saw that experience go on to complete the Goal — giving you a clearer view of how Flows are driving outcomes that matter.

You can now branch a Workflow in three (or more) directions! Route users based on who they are (property), what they’ve done (behavior), or use randomization for A/B/C testing.

Think:

See how easy it is...watch us create a branched NPS follow-up in under 60 seconds 👇

Multi-Path Branching is live for all customers with the Workflows add-on. Open a Workflow, add a branch node, and start mapping more dynamic journeys today. Read the support doc →

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We’ve added two updates to make your mobile experiences smarter and your survey results more reliable.

Interactions on the same element in a Mobile Flow can now trigger different actions based on who someone is or what they do. Use conditional actions to personalize your user onboarding, new feature tours, and surveys. For example, send users with different role types—like admin, editor, or viewer—down their own paths. Or ask users and direct them to the next step in the Flow based on the answer they give.

Survey results shouldn’t be swayed by which option shows up first. Randomize the order in which survey choices appear to keep your user research results unbiased and your insights trustworthy.

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Both updates require the latest Appcues SDK. Update to Version 5.0.0 today and start building your next Flow.

Captain AI is your new in-product coach for Appcues—ready to answer strategy questions, share best practices, and point to resources so you can build better experiences. ✨

Captain AI is now available in :

Here are a few prompts other Appcues users have already been trying:

Next up, Captain will be able to dig into results—answering questions about Flows, Events, Goals, and more, then returning insights as charts or CSVs right in the chat.

Open Captain AI from anywhere inside Appcues. Ask a question, and apply the guidance to your work. Since this is a beta release, expect some rough edges—we’ll keep improving based on your feedback. For more details and tips, check out our Captain AI support doc.

Diagnostics helps you quickly check if a specific user qualifies for an experience (or why they don’t)—without guessing or digging.

The new Diagnostics page now shows pass/fail results for each targeting condition and explains why—including the actual user property values that caused a mismatch. You can:

From a conditions editor or user profile, click Check eligibility to open Diagnostics. Review the results, tweak targeting if needed, and publish with confidence. For more details and examples, check out our Diagnostics support docs.

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You can now group Flows, Workflows, Checklists, Pins, and more into Folders—organized by project, product, use case, team, or whatever makes sense for how you work.

✨ Bonus: You can nest folders inside folders for even more structure.

Here’s what else you can do:

It’s the easiest way to keep track of what’s live, what’s outdated, and what needs a refresh.

Folders are available for all customers on all plans. Log in to Appcues and view Folders to create your first one.