New audience targeting options: Target based on engagement with Mobile Flows and Pins

For Pins and Mobile Flows, you can now target your audience based on their interactions with other Pins and Mobile Flows. Here are two quick examples of places this might be valuable:

If you're seeing high engagement with a Pin placed to reduce confusion, add another Pin that offers users further support if they need it–targeted specifically to those individuals who've interacted with the first one.

Here's how this new option looks on the Pin Settings page:

Target mobile app users based on what content they have already seen or not seen. For instance, serve up a flow that congratulates users for reaching a key milestone, like completing an onboarding flow, by targeting those specific individuals.

P.S. if you have started using Appcues to build experiences for your native mobile apps, you can learn more about Appcues Mobile here).

Here's how this new option looks on the Mobile Flow Settings page:

Happy targeting! 🥂