Experiment and iterate with Flow Variation Testing
new
Studio
Segmentation
You've asked, and we've delivered! Our first improvement towards A/B testing is here. 🥳🥳 With Flow variation testing, you can reduce guesswork and make data-backed improvements to your Appcues Flows. Easily A/B test two or more variations of the same Flow with a sample of your target audience to determine which version performs the best.
FV2-Final@2x
Experiment with different imagery, copy, colors, CTAs, and more to find out what makes your Flows perform better. Testing multiple variations of a Flow can help you:
  • Get better ROI from existing flows
  • Increase Flow completion rates
  • Make low-risk modifications
  • Measure the impact of your Flow improvements
Check out our help article for steps on how to set up an A/B test and start experimenting away.