Experiment and iterate with Flow Variation Testing
You've asked, and we've delivered! Our first improvement towards A/B testing is here. 🥳🥳 With Flow variation testing, you can reduce guesswork and make data-backed improvements to your Appcues Flows. Easily A/B test two or more variations of the same Flow with a sample of your target audience to determine which version performs the best.
Experiment with different imagery, copy, colors, CTAs, and more to find out what makes your Flows perform better. Testing multiple variations of a Flow can help you:
  • Get better ROI from existing flows
  • Increase Flow completion rates
  • Make low-risk modifications
  • Measure the impact of your Flow improvements
Check out our help article for steps on how to set up an A/B test and start experimenting away.