Branch your Workflows into journeys that fit each segment

⭐️ What’s new?
You can now branch a Workflow in three (or more) directions! Route users based on who they are (property), what they’ve done (behavior), or use randomization for A/B/C testing.
Think:
Follow up with NPS detractors, passives, and promoters in one Workflow
Nurture trial users while guiding paying customers elsewhere
Route by CSM so messages come from the right person
Result: Simpler and more personalized journeys with more control over who gets what and when.
See how easy it is...watch us create a branched NPS follow-up in under 60 seconds 👇
🚀 Ready to get started?
Multi-Path Branching is live for all customers with the Workflows add-on. Open a Workflow, add a branch node, and start mapping more dynamic journeys today. Read the support doc →